I have literally self-sabotaged with this pattern so many freaking times...can you guess what it is?
Distracting myself with things that I don’t need to be doing to move my business forward because for one reason or another I am afraid of actually moving my business forward.
The big fear for me is always about what people will think which is why I try to put myself out there as much as possible to get over that fear.
I remember being so frustrated because I felt like I was doing all the things but my business wasn’t moving forward...
As it turns out, its not about doing all the things, it’s about doing a couple of things really intentionally and consistently.
So if your sales have dropped or you’re not where you want to be, start focusing on only these two things.
This of course isn’t an invitation to go crazy spamming, but it is an invitation to really get intentional about the content that you are sharing which is your marketing.
When you do that, you’re not going to need to book ten sales calls a week in order to enroll four clients a month. Maybe, if you're brand new to sales calls you might want to do that for a month or so, just so you can figure out what your sales style is. There’s nothing wrong with that!
Instead of focusing on creating a bunch of new freebies or a new program, just focus your energy on marketing and selling so that your business has sustainability.
Then from there, it’s time to expand your business starting from the inside out. This is where you build new programs and gain a deeper understanding of what clients need.
Marketing & Selling
Is that your focus?