How I'm Using Quizzes To Grow My Email List

A few weeks ago a company called Interact approached me about partnering with them to start adding quizzes to the way that I grow my community and build my email list. I was definitely intrigued, but kind of thought…is this like those spammy quizzes that went all over Facebook for a while, until they decided to clean up our feeds?

Turns out, the answer is no.

Once I got into the platform and started creating my quiz I became kind of obsessed. Like literally, I’m obsessed with these quizzes.

As a multi 6 figure business coach I know what works and what doesn’t in business. The thing about a quiz that’s really cool is that it gets your potential client to interact with your content (hence the company name 😜). When someone clicks once on a piece of content that you have, they are more likely to keep clicking and keep learning. This helps you build your know, like, and trust factor because with every click comes more knowledge about you, most trust in you, and if you put your personality into your quiz, they’ll probably even start to fall in love a little too! Definitely in the good way, not the creepy way.

Here’s the thing you should know about me. If I can’t get behind something, I legit can’t sell it. It’s like the words don’t come out of my mouth because I feel so gross lying. It’s true. I’d rather not say anything at all, than lie through my teeth.

So it was kind of a big step for me to say — hey Interact, yes I am going to partner with you! Why did I say yes to this company specifically? For a few reasons.

  • I really like the product itself and how easy it is to use

  • I wanted to do something that was different than other people in my industry

  • I know that a click leads to a click, so I think this is a really smart strategy

  • And I always trust my intuition, so this felt like a big yes for me!

I thought you might have a few questions about how I actually came up with my quiz and about the product so I wanted to answer those for you.

The quiz that I created is actually for the second business that I recently started with a vegan wellness and skincare company. People always want to know what style they are so that they can choose the best products for them so I thought this would be the perfect opportunity to create a quiz.

Check out how cute it is!! This is actually what the dashboard looks like within the back end of Interact. If you aren’t sure what quiz to create, you can always use a resource like this: How To Make A Personality Quiz

How did I come up with my quiz?

So I knew that I wanted to make a quiz about self care because it’s a huge part of what makes my business go around! It’s also a smart business move because I can use the quiz to get people interested in the wellness company that I’m a part of, which can lead to products sold and new team members. That means more residual income and lives changed!

It’s really nice that Interact has templates for you to use so that you don’t have to create everything yourself. It makes the process way quicker.

How did I choose a template?

I chose the template about cosmetics because it was a simple 4 question quiz that I knew anyone interested in self care could quickly take and get value from.

How did I come up with my questions?

This part was a little more tough for me because I’d never done it before, but once I got into it, it was a lot easier. To decide on my questions, I thought about the outcome of self care and how people actually get to that place. I was looking at the problem and the solution of self care! Usually people are stressed out when they don’t have it and are happy when they do. So I made sure to ask simple, quick questions that addressed both of these things.

How did I come up with my results?

I knew that the five types of self care I wanted to direct people to were financial, physical, emotional, spiritual, and social. So I thought about what those really meant and why people use them to feel good. Then I made sure to add suggestions of how to do this within each result page. Not only are you finding out what self care style you are, but you’re learning how to implement more of this type of self care into your life.

Then at the bottom of each answer page I have a link that you can click to learn more about either working with me or products to support your self care style. It’s pretty cool!

What email marketing system do I use?

I use Convertkit for email marketing. I’ve used almost all of the major platforms and Convertkit is my favorite. Interact makes it super easy to integrate Convertkit with your quiz. Personally I chose to make it so that anyone who takes my quiz gets added to the same form within Converkit, even if they have a different self care style. I like to keep it simple! That way I can email everyone who has taken the quiz about the opportunity to partner with me, new products, and special events.

However, I thought that it was really freakin cool that Interact actually lets you add different people to different forms. So let’s say that one persons self care style is financial and other is spiritual. I could send the spiritual people emails about spiritual products only and the financial folks emails about the business opportunity. The same feature is available for the answers that people give.


Where am I using this quiz?

I’ve decided to use this quiz as a stand alone page, hosted on Interact. Legit, I didn’t need to put this on my own website or anything! If you did though, you could use a resource like this to help you: How To Embed A Quiz On Any Website. You can check out what it looks like here.

The two ways that I’m driving traffic to it are through Instagram and Facebook ads. So I will add the link to my Instagram links (as seen below) and then have an ad with $10 a day running to it.

What have my results been?

Again, I can’t lie. I actually JUST put this into place in my business, but I’ll be sure to make an update on this post as results start rolling in. Here’s what the analytics look like for each of your quizzes.

So my final thoughts are this:

I think that this is a really great option for you if you’re wanting to grow your email list and do it in a way that is fun and interactive for your audience. If you’re just starting your business and want to keep it simple, I’d stick with building your community via live video on Facebook and Instagram with one opt in. If you’re expanding your list or looking to rapidly grow your community, Interact could be a really amazing way to do that!

xx Ariel

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Ariel Frey is a business coach for ambitious female entrepreneurs who want to create influential brands, thriving 6-figure businesses, and change the world!!! She believes that success comes down to simple scalable strategy, massive action, and the right mindset. Ariel is the host of the Babies, Biz, Beautiful Life Podcast where she loves to show women that they can create the life they’ve been dreaming about. Listen and subscribe here!

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I’m Ariel Frey, business coach, mama, creative, and freedom lover living in Chicago, IL with my husband and daughter. Here you’ll find everything you need to know about building a successful online business that you love. Read More

Ariel Frey

Success Coach, writer, and all about making a global impact. In 1.5 years I went from working as a server to creating a quarter of a million dollar business.

Now I'm dedicated to helping driven female entrepreneurs like you make more money, have more freedom, and breakthrough to the next level to live your most extraordinary life.

Your gifts are meant to be in the world in a big way!

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