Don't Do Whatever It Takes, It's Killing Your Soul

The doing whatever it takes myth is bull shit - hence the fact that it’s a myth.

Ok, so let me explain what I mean.

I’ve been hearing do whatever it takes from the moment that I chose to be an entrepreneur and in fact, I always have been the person who did whatever it took/takes.

I still am.


I always thought, until a few years ago that this meant, do all the things all the time and work yourself into the f*cking ground if you have to, it doesn’t matter….DO WHAT IT TAKES.

That’s super cute, right?! Super light and fun!! LOL

It was when I was in the bookstore looking for a sign from God that I heard the words “turn around” and what I saw forever changed my life.

It was a book I had heard about that entailed all of the ins and outs of changing your subconscious mind.

Now, I’m highly versed in how all of that works.

Then, I was going all in on blind faith, baby!! And it honestly served me well. My belief was solid. I was flying high just BELIEVING in what the book told me, that I KNEW in every cell was true.

When you BELIEVE it happens.
When you change what you believe, THAT happens.
When you stop taking actions from the constructs that were placed around you or taught to you, you actually change your God damn life.

And that’s what happened. $20K month, 3 months into my business. 
You’ve likely heard that story from me before, so that’s now what this is about.

That was just one of my lovely tangents to remind you of some V important things. Ahhh I used that V (for very) cool kid phrase!!

So here’s what happened in the story of my life, that you might not know. I started to do that WHATEVER IT F*CKING TAKES thing. I should probably just type out the whole word huh?! haha

So I started doing that.
I thought that I had to push to go higher and higher in income and impact.

“Ok Ariel, if you’re going to reach more people and go to multiple 6 figures, then baby you better WORK.”

And it took me completely away from soul

It took me SOOOO FAR away from the thing that had made me successful to begin with.

It’s so much bullshit that you have to just do whatever it takes to meet the goal in the way that people are telling you. OMG I promise!!!

Because usually what they are saying is, whatever you can think of is what you need to do to make sales. GO! (with like a silent *mother fucker goooo* after that. You know the tone.)

So you start getting revved up thinking about all the things that you can do. 
OOO webinar! Yeah. OMG I saw Amy do one about this, I’m going to do that. She looked like she’s killing it.

Ok, what’s next. Livestream challenge series thingy!! Got it.
Oohhhooo but I don’t know how to do that, I don’t think. Alright, let me find a course on that. *Cha-ching sound *

Omg this is exhausting putting this whole thing together. But, that’s ok. Just a little bit more and I’ve got this. I’m going to make it to $300K.

OOO maybe I should learn how to do high end sales calls better and launch a 1:1 coaching program.

30 sales calls a month later, with bags under your eyes, and the life force drained out of you, you wonder how you’re ever going to make it to your REAL million dollar goal.

BUT INSTEAD of doing anything different
You keep doing the same damn shit, feeling like when is this going to end, falling out of love with your business, and letting literally years pass you by.

And you wonder why no one wants to buy your high end work even though your eyes look dead on ever live stream.

Ok, so hopefully I painted a pretty good picture! I think I did an excellent job! :)

I know you know that there’s another way
Like when you were successful AND happy.

Remember that?! Let’s bring you home to that. Let’s bring it all back.

Before it all went away to the strategy of thinking that doing whatever it takes means doing every strategy in the book and running yourself (and your body) into the ground.

It doesn’t.

Doing whatever it takes means you being the most you.
Doing whatever it takes means you get to live as all of who you are!!!
It means being fully free, playing in your business, having fun, and living your life.

The business gets to come in between that space and work EASY for you.

It’s safe to have fun, especially safe in your business.

It’s safe to play. That’s how it’s meant to be.

That’s how it’s always been meant to be!!!!

You can go back there, to that time. And when you do, you’ll be even more successful that when you started. This time, the wiser you will know the exact course to take down the path of getting paid big to be you. That’s what it’s always been about – impact people through who you are. Share your gifts. Let the world see all of you. Serve them deeply in doing so.

It’s here for you. 
Will you take it?

xo Ariel
Feel free, live free, be free.

PS Unlimited You is closing soon!! This is my 1:1 30 day immersion where you become transformed into the version of yourself who you know that you are – you can see her, but she’s not here yet. …soon she will be.

You’ll escape the rigid constructs of how you were told that you needed to run your business, what you were allowed to do and who you were supposed to be to make this thing successful.

It just isn’t so.

You get to write the rules.
There’s not even a rulebook! Sweet deal, right?!

Come back home to you. Make this business fully yours. Stop doing the shit you don’t want to be doing. Connect to who you’re meant to work with, call them in, and let’s make some money.

But more importantly, let’s have you do it while being happy too.

Message me for details:

Ooooo pps you also get all of my courses and unlimited voice memo access so that we can connect daily for coaching, intuitive insight, and massive perspective shifts. And of course, if you need any calls those are available to you too! When you need them, you’ve got them.


Ariel Frey is an intuitive messenger, business mentor and visionary entrepreneur building an empire. She helps you create success from your soul and truly live free. Ariel is the host of the Babies, Biz, Beautiful Life Podcast! It’s packed with divine messages, practical wisdom from a self made multiple 6 figure business owner, and is everything about how to live your most beautiful life. Listen and subscribe here!

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I’m Ariel Frey, intuitive messenger, business mentor, and visionary entrepreneur building an empire, living in Chicago, IL with my husband and daughter. Here you’ll find everything you need to know about creating success from your soul and truly living free Read More

Ariel Frey

Success Coach, writer, and all about making a global impact. In 1.5 years I went from working as a server to creating a quarter of a million dollar business.

Now I'm dedicated to helping driven female entrepreneurs like you make more money, have more freedom, and breakthrough to the next level to live your most extraordinary life.

Your gifts are meant to be in the world in a big way!

Let's make it happen now